North Arlington, NJ (PRWEB) May 08, 2015
SeatingExpert.com announced the release of its new mobile-friendly website that will greatly enhance its customers’ buying experience on mobile devices and tablets. Seating Expert, which designs and manufactures restaurant furniture, built the website in response to mobile commerce trends and user demand. The new design is responsive across all mobile platforms, including the iPad, iPhone, and Android-powered devices. Menu layouts and navigation have been streamlined to ensure a smoother transaction, while losing none of the item attributes and customization features that have driven the browser-based experience.
A recent article published by Mashable, titled “15 Mobile Trends to Watch in 2015,” points to some of the challenges, and the promise, inherent in the mobile web. While some of the predictions are speculative in nature, others are more firmly grounded in common sense. Not least of these is the prediction that “Brands and retailers will pay additional attention to M-Commerce [mobile commerce] opportunities.” While the article predicts that some of this attention will be focused around phones’ abilities to scan bar codes and QC codes, the deeper motivation — to be “better equipped to keep customers engaged, drive sales, and increase customer loyalty and retention” — means reaching customers where they are, and on the devices they’re using, regardless of whether they’re using their mobile devices to scan, browse, or buy.
The Mashable article takes for granted that mobile has already changed everything, and for good reason. Mobile use in the United States is at more than 103% of the population. Many people own more than one mobile device, including multiple phones for personal and business use, or tablets like Apple’s iPad or Samsung’s Galaxy Note in tandem with their smart phones. That popularity has meant seismic changes in how customers relate to web-based content. Desktop browsing and internet use has steadily fallen in the last few years as mobile browsing, mobile search, and the use of mobile applications has skyrocketed.
New Jersey-based restaurant seating company Seating Expert has seen this trend play itself out in their own customers’ browsing habits. Over time the company, like many in the ecommerce space, tracked browser data for its website, and noted that desktop users were making up an ever smaller proportion of their customers overall, with mobile use steadily growing until it finally outpaced the use of desktop browsing. The numbers didn’t lie. It was time for a change. And that change couldn’t come at a better time; currently, site visitors using desktops make up a scant two percent of the site’s overall visitors, with more than 98 percent using browsers on portable devices (mobile phones and tablets) or mobile applications from companies like Amazon.
Asked to explain what these mobile browsing trends have meant for his company, a company’s spokesperson stated, “Even though we’re a conveniently located in New Jersey, a rising number of our walk-in customers are discovering us on their iPhone and other mobile devices. With built-in tools such as Google Maps, customers are easily finding Seating Expert on their smartphones within the tri-state area or as far away as Canada. Moreover, our analytics have shown us that an increasing number of sessions are originating from mobile devices; we’re excited to accommodate our users with a easier way to buy restaurant furniture from us on the go.”
Seating Expert is a New Jersey-based wholesale furniture supplier that services the tri-state area and beyond. The companys expert craftsmen build furniture to order using durable wood, metal, vinyl and fabric. The company offers restaurateurs, offices, and other clients whose high traffic demands quality furniture high quality commercial-grade tables, chairs, bar stools, booth seating, cabinetry, and even church seating. Seating Expert leverages years of experience to assist business owners in finding the right seating solutions for their restaurant’s theme, location, and clientele. By rolling out its mobile website, the company proves that its web presence, like its furniture, is designed with its customers’ needs in mind.
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