US Labels Market New Research Available

London (PRWEB) September 25, 2013

Introduction

This study analyzes the label industry in the United States. In the context of this report, a label is defined as any material adhered to an object to indicate contents, pricing, ownership, directions, destinations, ratings, or other information. Decorative decalcomanias (decals) and stickers are also included.

Excluded from the study are:

adhesive notes (e.g., 3Ms popular POST-IT notes)

adhesive-backed envelopes

cloth and woven labels (e.g., garment labels)

decorative pressure sensitive tapes

graphic films

electronic article surveillance (EAS) tags (although the labels used in conjunction with EAS tags are covered)

label/form combinations

labels printed directly onto containers without the use of an intervening substrate

postage stamps issued by the US Postal Service (however, blank labels for postage meters are included)

rigid metal labels

tags

unprinted shrink neckbands

Labels are evaluated by application method (pressure sensitive, glueapplied, heat-shrink and stretch sleeve, heat transfer, in-mold, and other), by stock material (paper, plastic, and other), by printing technology (flexographic, lithographic, screen, digital, letterpress, gravure, and variable information), and by function (primary packaging, secondary, industrial, mailing and shipping, decorative, and other).


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Historical data for 2002, 2007, and 2012 and forecasts to 2017 and 2022 are provided for label sales and total shipments in current dollars (including inflation). Volume data (in square meters) are also provided in the aggregate. Raw materials (e.g., paper, plastic films, adhesives, inks, and other) used in the production of labels are also discussed and quantified (in pounds). The term sales is defined as shipments plus imports minus exports, and is therefore synonymous with demand and apparent consumption. The terms pressure sensitive, PSA, and self-adhesive; plastic and filmic; and glueapplied and wet-glued are used interchangeably in the study. In addition, the major strategic and competitive variables affecting the US label industry are discussed, and the industrys major players are identified and profiled. US market share is also presented. The entire study is framed within the context of overall economic conditions, as well as developments and technologies influencing the label industry and its end users. Label sales by company presented in the Industry Structure section are estimates based on information from company annual reports and/or fact books, and consultation with multiple sources.

Throughout the study, demand for labels is related to various indicators for comparative purposes and to facilitate further analysis. The macroeconomic indicators used in this study were obtained from The Freedonia Group Consensus Forecasts dated April 2013. Tabular details may not add to totals due to independent rounding. Ratios are rounded to the nearest significant digit. Dollar values cited for the industry are at the basic manufacturers level for finished labels, and include the value of label stock as well as the value added by printing, cutting, and other converting and finishing operations (except those performed captively by the end user).

Information and data on the US label industry were derived from a number of sources, including government publications and trade associations, online databases, and direct contact with industry participants. Government sources of historical data included the US Bureau of the Census, including the Annual Survey of Manufactures and Census of Manufactures, as well as various foreign trade and pricing series reports. Also useful were market data and background literature provided by various industry and trade associations, including FINAT, Flexographic Technical Association, Label Printing Industries of America, National Association for Printing Leadership, and Tag and Label Manufacturers Institute.

Secondary data and background information were obtained from various trade publications, including American Printer; Converting Quarterly; Digital Publishing Solutions; Flexible Packaging; FLEXO Market News; Food & Beverage Packaging; Label & Narrow Web; Labels & Labeling; PackagePrinting; Packaging Digest; Packaging World; Paper, Film & Foil.

US label demand to reach $ 19 billion in 2017

Label demand in the US is projected to reach $ 19 billion in 2017, with growth accelerating from the 2007-2012 performance based on a strengthened economy. The pressure sensitive segment will remain dominant, accounting for more than 75 percent of the total market. Although pressure sensitive labels will expand at a healthy rate, they will continue to face growing competition from alternative labeling methods for primary packaging, such as stretch sleeve and heat-shrink, and in-mold labels. Among these, heatshrink labels will experience the fastest growth through 2017, with gains attributable to their ability to form-fit contoured containers and their strong visual appeal afforded by 360-degree graphics and maximum promotional area.

Plastic label stock to continue supplanting paper

While paper will continue to account for the majority of label stock through 2017, plastics will continue to expand their share at papers expense. The growing use of plastic materials is based on the aesthetic and performance advantages of these labels, as well as the rising utilization of plastic packaging. Additionally, labeling methods that rely heavily on plastic substrates are increasingly popular. A key advantage of film labels is their transparency, which allows products packaged in glass or clear plastic containers to be viewed through the label, achieving the desirable no-label look. The no-label look is also increasingly popular with opaque plastic containers, especially in cosmetic and toiletry applications. Nonetheless, paper label demand will benefit from cost savings and the ability to be coated for enhanced durability.

Digital printing to be most rapidly growing technology

The vast majority of labels are printed in some manner before sale to the final user, and additional printing, such as barcoding or addressing, may be done on site by the customer. Flexography is the leading printing technology in the US and is forecast to log above average growth through 2017, driven by its versatility, low cost, and suitability with the large pressure sensitive segment and the faster growing sleeve label segment. However, double digit annual growth is anticipated for digital printing, which will continue to displace traditional label decoration techniques, such as lithography and flexography. Advances will reflect improvements in print quality and speed that will fuel growing adoption of this technology by label converters and printers. Among the advantages of digital printing are increased design flexibility, shortened lead times, and low costs, especially for short run projects, since there are no plate charges or setup fees that add to the cost of traditional commercial printing. As a result, the use of these presses will be driven by efforts to capitalize on trends favoring shorter label runs and mass customization, particularly as product personalization functions as a key marketing tool.

Pressure sensitive labels to offset material downgauging

Although material consumption will be similar to expected volume growth in label production, gains will be moderated by ongoing efforts to lightweight and downgauge label materials, as well as trends favoring less dense stock materials such as polypropylene. At the same time, raw material demand will be aided by the material-intensive nature of pressure sensitive labels due to the incorporation of adhesives and release liners.

Study coverage

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