Free People Teams Up with Schwinn to Launch Freewheelin Campaign


Philadelphia, Penn. (PRWEB) January eleven, 2013

Womens trend model, Totally free Individuals, announces the start of their January 2013 catalog, Ladies on Bikes shot on area in Amsterdam, one particular of the worlds most bike-helpful metropolitan areas. Versions as nicely as genuine girls bike through the metropolis streets in the brands assortment of everyday, flirty, and very easily stylish types.

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The catalog will come at a time when a number of metropolitan areas are working to develop bike-welcoming streets and neighborhood bicycle sharing solutions, which encouraged Cost-free Folks to team up with iconic bicycle model, Schwinn, a division of Dorel Industries (TSX: DII.B, DII.A). Jointly they will emphasize some of their favored bike-pleasant cities such as Portland, Chicago, New York, San Francisco, and of system, Amsterdam in a campaign titled Freewheelin. 5 lucky winners will obtain a bicycle from Schwinns urban line. Each winner will get a $ 250 present card to Cost-free Men and women, as well as a choice of regionally produced merchandise from every single city. Enter to win at http://www.freepeople.com/contests/.

As a firm that offers totally free helmets and lights to all residence business office staff who bike to function, Free of charge Folks encourages inhabitants to go eco-friendly and go healthful, an initiative they completely assistance.

Bicycles have been a prolonged standing function of the Free of charge Individuals brand and society, with hand-decorated bicycles showcased prominently in our boutiques all through the nation, says Jed Paulson, Director of Marketing and advertising &amp eCommerce for Totally free Individuals. We are thrilled to partner with Schwinn, which has a rich historical past as an legendary model, and we look ahead to celebrating a few of our favorite bike-welcoming metropolitan areas.

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Cost-free Folks will also have a constrained edition assortment of artisan add-ons to outfit any bike in type. Things consist of hand-tooled and painted bicycle seats, crochet skirt guards, embossed handlebar grips, hand-painted wooden bike stands, and even wine bottle holders. Objects will be obtainable completely on FreePeople.com in January.

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About Free of charge Folks&#thirteen

Free Men and women is a specialty garments brand featuring the newest tendencies and classic collections for ladies who live free of charge through fashion, artwork, audio and journey. The bohemian appear is made up of high quality clothing, sneakers, and add-ons that invoke characteristics of femininity, spirit, and creativeness with its design and style. Totally free Men and women is dispersed globally through immediate channels these kinds of as the Totally free Men and women US website and Free People Uk website, as properly as specialty boutiques, leading division shops, and the brand names very own free standing retail areas in the U.S. and Canada.


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About Schwinn

Launched in 1895, Schwinn is an American icon, developing some of the very best-acknowledged and ideal-loved bicycles of all time. Schwinn is portion of Dorel Industries (TSX: DII.B, DII.A), a entire world course bicycle and juvenile products firm. Dorel generates type and exhilaration in equal measure to safety, high quality and worth. Dorel has annual income of US$ 2.four billion and employs five,000 men and women in services positioned in twenty-4 countries throughout the world. With a continued determination to top quality, eternally synonymous with the Schwinn identify, Americas most renowned bicycle brand appears ahead to offering one more century of innovation and performance to folks of all ages. Details about Schwinn bicycles is accessible at http://www.SchwinnBikes.com. Be confident to follow Schwinn on Twitter at @RideSchwinn and like Schwinn on Facebook at Journey Schwinn.

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